Influence the psychology of persuasion revised edition robert b cialdini on amazoncom free shipping on qualifying offers influence the classic book on . Influence paperback influence science and practiceis an examination of the psychology of compliance ie uncovering which factors cause a person to say yes . Influence the classic book on persuasion explains the psychology of why people say yes and how to apply these understandings dr robert cialdini is . Since first describing the 6 principles of persuasion in his classic book influence dr robert cialdini has expanded his work on persuasion in other books keynote . Took the form of experiments performed for the most part in my laboratory and on college students i wanted to find out which psycho logical principles influence
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